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Anihan Technical School is a project of The Foundation for Professional Training, Inc. (FPTI). Established in 1986.

Thursday, September 6, 2018

Anihan Branding Workshop

Courage as Purpose: The Anihan Branding Workshop


Former Vice President and Managing Director at McCann World Group Philippines Miss Cecile G. Velez conducted a two-part values-based branding workshop for Anihan Technical School. The first part of the branding workshop was held on May 4, 2018 at the NDN Grand Hotel in Sto. Tomas, Batangas. The second part took place at Anihan on September 5. All the Anihan staff actively took part in reviewing and visualizing Anihan's identity as part of its branding activity.



The Anihan management staff, faculty members, school and livelihood center staff went through a whole day of exercises to think through, voice out and visualize what they considered to be the most compelling reasons why Anihan was established and why it continues to exist.

Based on the participants' ideas on Anihan's vision, mission, values, programs, and services, Miss Velez facilitated crafting the Anihan purpose:

“To help women find in themselves the emotional, intellectual, physical, and spiritual courage to make a positive change in their own lives and help those around them improve their lives as well.”

With this purpose explicitly stated, the whole Anihan school community can more strongly live out its vision, mission, and core values at the service of helping women develop and empower themselves.

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